As a local marketer, we often wondering how to help local business get their business listed online with the most advanced technology. Internet has become a great resource for local business to boost their local business and pay less and sell more!
When it comes to running a successful local business, offline local marketing is essential. For a local business, local marketing often seems like a tough task – especially when it comes to marketing your local business on the Internet.
Many times, local business owners fear that local coupon marketing needs to be expensive in order to be effective. Fortunately - this isn’t true. Here are five simple tips for local business owners who are looking to save dollars, while still running an effective online marketing campaign to increase their offline local business.
1. Optimize Your Website for human
There are three simple but important steps to take so that you can be sure your local marketing is done right.
The first is to use a descriptive title for your site as well as keywords and a description that allows search engines and site visitors alike to know what they will find when they visit your web page. Once that’s taken care of, make sure that you are placing keywords appropriately in the text of your website.
Your keywords should be specific to your products and services, and should be chosen with consideration for the terms prospective customers would use when searching with Google or Yahoo or whichever other search engine they use.
Finally, these keywords should also be used in the alt image tags as they relate to the photos and illustrations that you post to your website.
2. Market Your Website with Articles & Distribute Press Releases
Article marketing is an extremely effective way to draw visitors to your website. By creating an informative short article that relates to your business, your area of expertise and your keywords, you can show readers a bit more of what they’ll find from your business – which you can link to in your resource box at the bottom of the article.
Online press releases are another effective marketing tool. Like conventional press releases that let local newswires pick up a story about a new staff member or a new product line, online press release distribution will allow you to get the word out to those who publish online newsletters or who review products and services like those that you offer.
Both articles and press releases published online create valuable, relevant inbound links to your website (via the link to your site in your resource box at the end of each article or press release). Search engines place a great amount of value on the number of inbound links you have to your site, so this is an excellent way of building popularity with the search engines, as well as your human customers.
Both article marketing and distributing press releases will enable you to establish yourself as an expert and your company as a source for products or services. Each is effective, and often, submission to article directories is free – that’s right, free marketing for your business, all it takes is a little bit of time.
3. Start Many Blogs
It’s a common statement when it comes to Internet marketing: content is king. A blog – short for a weblog – allows you to create fresh content at regular intervals, driving traffic and search engines to your website.
Like article marketing and press release distribution, having a blog allows you to establish your expertise about the products and services that your small business offers. Unlike article marketing and press release distribution, however, a blog allows you to begin to carry on a dialog with your current and prospective customers.
Your blog works like search engine magic for your website. By linking your blog to your website, you draw the search engines to your website. Your site will rank higher and your customers will have a much easier time finding your site.
4. Commit to a Link Building Strategies and Submit Your Site to Local Business Directories
As a local business owner building and promoting your business on the web, having quality inbound links (backlinks) is important. Links allow your site to be found by those who visit similar sites looking for the products and services that your company offers.
BackLinks – like those at the end of your articles and press releases, like those that link back to individual products or services from within your blog, and like those from others who have purchased from you in the past – help to improve your site’s search engine rank.
By submitting your business’ website to relevant directories and even to industry-specific – niche – search engines, you’ll begin to generate additional links. More importantly, however, these niche directories are increasingly used by those looking for very specific sites. Having your listing present will make it even more likely that your prospective customers will find your page; that makes them a particularly valuable marketing tool for your business, and, again, it’s often free to submit your site.
Marketing your local business website may require a lot of hard work, but it doesn’t require a lot of money. Taking your business to the web does not need to be difficult, nor does it need to be expensive. By taking a creative approach, local business owners on a tight marketing budget will be able to find traffic and increase their customer base.
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