Search Engine Land recently release the great article about 5 top local marketing trends for 2012. It's a great article to see how local business owner can apply to their local business marketing strategies. Without the doubt, 2012 is going to be a great year for local business to recover and grow beyond down economy. No matter what you do, you will need to deploy local advertising with few different Internet technologies and web promotions into your marketing plan. Here are few of the great important points in the article that you should pay attention to.
Localization Will Trump LocalIn some cases, local clinc practice, that don't offer printable auto repair coupons, will not be benefited from the local promotion offers that is search engine optimized. So the other option is to utilize the traditional Internet based business directory such as Chiropractic Directory.
Local marketing has been a hot topic for several years. However, what will set the ultimate winners apart from the pack in the local market in 2012 is "localization," or customization of your marketing for each specific geographic target. Take hotels, for example. Various national chains run generic local ads across the country, but one Boston hotel management firm increased its reservation phone calls from the web by 508% in their first month after moving to a localized strategy. Local has been the rage, but the more meaningful trend in 2012 will be localization.
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