Improve local search result on Google Places

We all know that Google recently changed their search engine algorithm to speed up indexing process. Google also changed their local search result and improving the data accuracy on the Google Places. Lower local marketing cost is a big thing to help local business increase return on investment. It also give local business the best tool to reach out to local shoppers.

In order to get more customers to local business's door, optimize Google places listing in very important. The image on the left side shows the improvement after clean up duplicate entries and business information following Google quality guide line. It's increase the impress and also the click through rate.

The second image shows another example of the improvement after clean up the business title, marker location and categories.

Many local search marketing company abuse the Google Places listing by entering multiple entries with the same location, but different phone number and categories. This is going to be a really bad impact to the local business when Google finish cleaning up the database.

According to Google Places Quality Guideline, duplicate entries won't give you higher ranking on the search result. The above two examples are getting better performance after cleaning up the mass caused by the owners and third-party company claiming they know how to optimize Google places listing.

There are also other factors that will impact your local business search ranking on Google Map. Here are some of them.

• Business name - Don't manipulate the name with keywords
• Correct Address, Phone number and Marker location
• URL and E-Mail should match. Using free email such as Hotmail, Yahoo or Gmail, Cox will make your listing look very unprofessional
• Logo, Images and Video
• Reviews - The more reviews from multiple resources will help you boost ranking
• Offer Coupons and Short message weekly or monthly
• Related Map and User content. More third party content mention the local business will help boost the ranking. For example. SmartLocalShoppers.com, the #1 local promotions site, offers GEO RSS Feed and Custom Map data to help local business getting more exposures on the Google Map.

These are just some of the basic requirements to boost your local search ranking. Build a trust brand at local level is a time consuming task, but it pays off at the end. Local business owners needs to know how to do it and how to do it right. 

If you have question on how to boost you Google local search ranking on Google Map using Google Places listing, you need to follow the Google Quality Guideline or contact Smart Local Shoppers for help!